Twitter brand policy


Below you will find a comprehensive review of the proper use of our brand and assets, including our logo, content and trademarks. If you’d like to use any of our marks in a way that is not covered by these guidelines, please contact us: trademarks@twitter.com. If you’re requesting specific permission for something that is not covered by these guidelines, please include a visual mock-up of the intended use.

 

 
TWITTER LOGO / EVERYBODY’S TALKING ABOUT THE BIRD

The Twitter marks include, but are not limited to, the Twitter name, the Twitter logo, the term “Tweet” and any word, phrase, image or other designation that identifies the source or origin of any of Twitter’s products.

Download logo files

When you’re using the logo with other graphic elements, make sure that you give our logo some room. The minimum size of the logo should be 16 pixels, and the empty space around the logo should be at least 150% the size of the logo itself.

SOCIAL MEDIA ICONS / MAKE CONNECTIONS

When using the Twitter marks to represent your presence on Twitter either alone or alongside other social icons, make sure that you use only our current logo in blue, white or grey scale. Doing so does not require prior approval.

Do:

  • Display the logo in blue or white.
  • Display the Twitter logo at equal size and height to any other social media icons.
  • Ensure that the icon links directly to a Twitter property.

Don’t:

  • Display the logo in black or any other colour. If you are working within a monochromatic framework, download the black-and-white version of our logo, available above.

ADVERTISING AND MARKETING / JUST ADD TWITTER

Proper use of our marks in your advertising and marketing materials can create a stronger and more direct connection with your audience. Please work within our guidelines when creating co-branded materials.

Do:

  • Display the logo in blue or white.
  • Use the Twitter logo to show that your product is compatible with Twitter, or to reference an ongoing campaign happening on Twitter.
  • Show the Twitter logo in front of a #hashtag or @username the same size as the text
  • Refer to Tweet Treatments for info on how to display Twitter content correctly.
  • Always capitalise the T in “Twitter”, as well as all noun and verb versions of “Tweet” and “Retweet”.
  • Always display real Tweets that exist on the platform.

Don’t:

  • Display the logo in black or any other colour. If you are working within a monochromatic framework, download the black-and-white version of our logo, available above.
  • Display the Twitter logo or trademarks equal to or larger than your own marks.
  • Present marks in a manner that suggests sponsorship or endorsement by Twitter, or confuses Twitter with another brand.
  • Use the word “Tweet”, unless it is in direct reference to Twitter or a Twitter product or service.
  • Use Twitter or Tweet marks in reference to any product or service other than Twitter.
  • Use the Twitter logo in your profile picture or application icon.
  • Don’t use fake Tweets, attribute fake content to real users or real content to fake users.

 

MERCHANDISE / THE RIGHT STUFF

When promoting your @username or your #hashtag on merchandise, please use the Twitter logo in our approved lock-up. Please note that we do not allow our marks to be used on merchandise in any other capacity.

Put the Twitter bird next to your @username on packaging for your product to let customers know that you’re on Twitter.

Don’t represent the Twitter brand by using the Twitter name or logo, Tweet, or any similar marks on any clothing, product or merchandise for sale.

NAMING AND VISUAL DESIGN / THE BEST VERSION OF YOURSELF

Before you name or design your product, campaign, site or application, make sure that you’re aware of our naming rules.

Do:

Don’t:

  • Use “Twitter” or “Tweet” alone in the name of your product, website or application.
  • Register a domain containing “Twitter”, “Tweet” or any misspellings, transliterations or variations thereof.
  • Combine “Twitter”, “Tweet” or “Retweet” with another word to form the name or title of a product or experience.
  • Apply for a trademark with a name that includes “Twitter”, “Tweet”, the Twitter logo or any transliterations or variations thereof.

BOOKS OR PUBLICATIONS ABOUT TWITTER / BE GOOD ON PAPER

Do:

  • Title your book or publication in a way that clearly communicates it’s about Twitter, not created by Twitter.
  • See Tweet Treatments to ensure consistency of content display.

Don’t:

  • Use the Twitter logo on your cover or in your title.
  • Use the words “Twitter” or “Tweet” to refer to services other than those provided by Twitter.

 



TWITTER RESOURCES
/ HELP US HELP YOU

By using the Twitter marks, you agree to follow this policy as well as our Terms of Service and all Twitter rules and policies.

Twitter Inc. reserves the right to cancel, modify or change the permissions in this policy at any time at its sole discretion. For further information about use of the Twitter name and trademarks, email trademarks@twitter.com.